By contributor Lynn Truong
AdWords can help you reach offline customers through traditional media like print, radio, and TV.
Print ad campaigns run in U.S. newspapers such as the New York Times, Los Angeles Times, Boston Globe, and Chicago Tribune.
Audio ads can run across hundreds of AM and FM stations nationwide. Google's radio network offers two types of campaigns: auction and reserve. In an auction campaign, you set the weekly budget and maximim CPM bid. Your ads will be broadcast based on the available time slots for your price, which is set by the marketplace. Reserve campaigns allow you to reserve the exact time of day and pay the rate card price of the station. Like the online ads, you can target by location or audience, as well as station type or time of day.
Google offers free call reporting to track ad performance by providing a free 1-800 or local business number to use in your ad. The number redirects to your business line and Google's system tracks the time and duration of each call.
TV ads are curretnly only available on an invitation basis only. Visit Google TV Ads to sign up.
